Ambitious, innovative, and self-driven professional who seek and seize rewarding opportunity in tech/fintech industry. I have a diverse background in strategic sales, marketing, and data analytics; I possess over 15 years of successful experience consulting on multifaceted projects, developing and implementing effective promotional campaigns, and fostering profitable relationships with a wide range of clients and key business partners. My strength and passion are to merge technology into business strategy by prescribing data analytics solutions that drive smarter and more informed decisions.

PROFESSIONAL EXPERIENCE

Corteva Agriscience — Regulatory Affairs & Stewardship (RAS)

Data Lead (RAS Planning & Implementation) | 2023 – Present

  • Shaped the Data Lead role by transforming how RAS defines, trusts, and uses data—creating repeatable approaches that turn planning and delivery activity into actionable insights.
  • Drove enterprise adoption of Envision (Planisware) by leading large-scale data migration and transformation—improving data consistency and enabling decision-ready reporting from the tool.
  • Built and operationalized pipelines into Databricks to unlock advanced analytics and cross-functional insights previously unavailable within RAS.
  • Revamped KPI/metrics reporting by automating data prep and standardizing methodology—accelerating metric collection and improving reliability for Senior Leader reporting.
  • Educated and enabled RAS teams to leverage data to optimize processes, improve metric performance, and strengthen data integrity (training, guidance, “how-to” support).
  • Delivered significant time savings via self-serve Power BI dashboards and governed datasets—expanding access across functions and improving decision speed.
  • Led cross-functional delivery across interns, analysts, SMEs, and IT—prioritizing work, clearing dependencies, and driving execution of Envision and analytics initiatives that improved user experience, adoption, and process consistency.

Principal Financial Group | Des Moines, IA

Senior Data Analyst | Jan 2020 – 2023

Data Analyst | Apr 2018 – Dec 2019

  • Built a financial model leveraging CX Net Promoter Score (Medallia) to reduce lapse rate by 12%, retaining over $1.3M in annual revenue.
  • Developed and deployed propensity models using Azure Machine Learning and a streamlined CRISP-DM approach; accelerated sales cycle speed by ~50%.
  • Partnered with business leaders to deliver analytics projects using SAS EG/Viya, SQL, Power BI, and R; translated insights into clear visuals and executive narratives.
  • Reduced ETL processing time by ~5x through SQL automation across IBM DB2, Oracle, and Salesforce.
  • Enabled data democratization by building reporting ecosystems that supported near real-time marketing performance tracking.

LoyalBonus.com | Lagos, Nigeria

Developer & Project Manager (Analytics) | Jan 2016 – Dec 2017

  • Led a team of 5 in the development and maintenance of an e-commerce website and iOS/Android applications.
  • Boosted revenue by 20% through targeted social media marketing and ad optimization based on customer segmentation.
  • Implemented a data warehousing solution to ensure data integrity across Azure, Google Analytics, and Facebook Analytics.
  • Applied analytics to forecast business challenges and identify growth opportunities.

Bui Financial Services | Des Moines, IA

Consultant | Sept 2013 – Dec 2017

  • Advised clients on personal risk management and insurance solutions (life, disability, health).
  • Recognized as a top-3 producer for CoOportunity Health.
  • Built a CRM system using MySQL Server to analyze sales performance and improve outreach.

Northwestern Mutual | Davenport, IA

Financial Advisor | Sept 2009 – Sept 2013

  • Conducted personal financial planning with clients across risk management, wealth accumulation, and preservation.
  • Analyzed sales performance to refine go-to-market campaigns and improve conversion.
  • Built long-term client relationships by diagnosing needs and delivering tailored financial solutions.

EDUCATION

Iowa State University | Ames, IA — Master of Business Analytics, May 2018

University of Iowa | Iowa City, IA — Bachelor of Business Administration (Marketing), Dec 2008

 

SKILLS & STRENGTHS

Tools/Tech: Power BI • Databricks • SQL (DB2/Oracle) • Python • R • SAS EG/Viya • Azure ML • OpenAI/LLM Frameworks • Data Modeling • ETL/Automation
Product / Process: Envision/Planisware enablement (adoption, data integrity, migration, reporting) • Cross-functional delivery (interns/SMEs/IT) • Prioritization & dependency management • KPI frameworks & executive storytelling • Training, enablement & change communications

“If you only do what feels certain, you’ll only get what’s common.”
Kody Bui